Xenon LiDe is an Online furniture marketplace. They sell
designers furniture that are elegant and high quality.
The brand were in need for an identity that will communicate its
value and personality to their target customers.
We started the design process by exploring differnt marks that could fit the brand.
We know that we have to find a great brand first that we can work with then, we can work on our typography and other brand elements.
The mark we landed was a mark that reflects the concept of the name ‘Xenon’ which a specifi type of light with a letter ‘X’.
We then explored some logo type concepts that could work with the mark and make it stand out. We landed on this elegant and luxurious logotype that works well with the simple and clean logo mark we created.