PickMeGreen: Bringing fun and health together

Overview

PickMeGreen is your go-to source for finger-food delights! Picture this: charcuterie board snacks, small pastries, and deluxe sandwiches—all made fresh and in-house. They’re not just about healthy eating; They’re about turning it into a flavor-packed adventure!

PickMeGreen Healthy Food Branding 1
Client

PickMeGreen

Services

Identity
Illustrations
Business Cards
Packaging
Flyer
Uniform
Merch

Date

29 Mar 2023

PickMeGreen offers a weekly subscription service that delivers curated snack boxes right to your doorstep. These boxes are perfect for a week’s worth of healthy snacks or for sharing with friends at gatherings. Each delivery comes in eco-friendly packaging with reusable cooling inserts to ensure freshness.

PickMeGreen parimary logotype and monogram with minimal sizes

PickMeGreen’s color palette draws inspiration from nutritious food. It’s intentionally selected to infuse the brand with a vibrant, lively, and exciting visual identity. Unlike minimalistic approaches, PickMeGreen embraces a spirited, fun-loving aesthetic that mirrors the joy of healthy living.

Cartoon palyful face and hand illustrations

We crafted a series of illustrations of the celebratory and exhilarating essence PickMeGreen aims to convey. These illustrations vividly depict the gestures and expressions people naturally exhibit during moments of celebration and joy.

The swirls used in the logotype are also present in some of the illustrations to keep the brand consistent.

Fun and playful font selection for a healthy food brand identity design
Coloful and fun business card design with the logo centered
Fun and playful business card design with a hand illustration and big type in the back
A fun and playful box design with illustrations and line work
A fun and playful box design with a pattern line work illustration of faces and hands
A fun and playful box design with a pattern line work illustration of faces and hands
A fun and playful box design with a pattern line work illustration of faces and hands
Sleeve sticker packaging design with fun and playful illustrations

PickMeGreen sends its customers a box each week with different meals inside it. Therefore, they needed an exciting box design for their delivery box. Also, they required stickers for their cardboard meal packages inside the box.

Lastly, we designed an informative flyer. It briefly outlines the box contents, showcasing mouthwatering imagery of the meals. The flyer serves as a handy guide, ensuring customers know exactly what culinary delights await them.

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Fun and playful healthy food flyer template design
Fun and playful flyer design on a mockup
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Fun and playful green t-shirt design with illustration and line art
Green cap and small bag design that contains the logo centered
Brand guidelines pages of a healthy food brand that is fun and playful
Brand guidelines pages of a healthy food brand that is fun and playful
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