I help growing SaaS companies carry a clear visual direction across their identity, product, and marketing website, whether we're working on one piece or building the whole thing together.
Tell me about your projectYour SaaS may be very different from what you launched with. The product is stronger, the positioning is clearer, and the company knows more about where it's going.
The identity should reflect that too.
We'll start by getting clear on what has changed, who the brand needs to speak to, and how it should be perceived going forward. From there, I'll turn that foundation into a visual identity built to work across the places your brand actually shows up.
By the end, you'll have a clear direction for the brand and an identity system designed to support where the product and company are going next.
Sometimes that means bringing a new identity into an existing interface. Other times, the product itself simply needs a clearer, more considered visual experience.
I design SaaS interfaces that feel connected to the company around them, whether Product Design is part of a larger branding project or a focused project on its own.
For a lot of SaaS companies, the marketing site is one of the first places the gap starts to show.
The product gets better. The positioning gets clearer. But the website is still trying to tell an older version of the story.
I design marketing websites that bring the brand, product, and message into a clearer visual experience, whether the website is part of a larger rebrand or a focused redesign on its own.
A rebrand can expose an outdated product. A new product can make the marketing site feel disconnected. And sometimes all three have simply evolved at different speeds.
When that happens, we can carry the same direction across the brand, product, and website instead of treating each one as a separate design problem.
Some projects stop at the brand. Others continue into the product, website, or both.
Once I understand where things are now and where you’re trying to go, I’ll shape the project around the pieces that matter and send a clear proposal before we begin.
Yes. Brand Identity, Product Design, and Marketing Websites can all be standalone projects. They can also be combined when more than one part of the experience needs to change.
Every branding project includes a focused Strategic Foundation before visual design begins.
We'll look at where the company is now, who the brand needs to speak to, how it should be perceived, the competitive context, and what the new identity needs to accomplish.
It's designed to give the identity a clear direction rather than becoming a large, research-heavy strategy engagement.
Most brand identity projects take around 4 to 6 weeks, depending on the scope and how quickly feedback and approvals move.
Projects that also include full Product Design or a Marketing Website will naturally need more time.
You won't need to manage the design process, but your input matters at a few key points.
We'll align on the strategic foundation, choose the creative direction, and review the developed identity together. Between those milestones, I'll keep the work moving and let you know what I need from you and when.
You'll receive the finished identity system and the brand assets you need in the relevant file formats.
Everything will be organized inside a live Brand Bento guide, where the guidelines and downloadable assets live together in one place.
I scope each project around what actually needs to change rather than forcing every client into the same package.
After we talk through the project, I'll send a clear proposal outlining the scope, investment, and next steps before anything begins.
SaaS is the main focus of Hamdi Designs, however, I'm still open to branding, product, and web projects outside SaaS when the fit is right.
Tell me where things are now, and I'll help you figure out what the project actually needs.
