How to write an inspiring brand vision statement

Brand vision - Hamdi Designs

Imagine that you are driving at night. The road is very dark and there are no buildings or what so ever. Just you in your car and the gloomy road. Without headlamps to show you the road. You are driving fast in the darkness. You don’t have any idea of what is coming, but you […]

How to write inspiring brand values?

Brand Values - Hamdi Designs

What’s the difference between a robotic brand and a human brand? It’s brand values. See, brands that really care about their customers stand for something. They connect with their customers on a deeper emotional level. They think beyond the initial transaction. They want to make a lasting impression on their customers and solve a real […]