Pura: Fun & Colorful Brand Guidelines Template for Lively Brands (Adobe Ai & InDesign)

As a brand and identity designer, you understand the energy and creativity that goes into building a truly fun, playful, and colorful brand identity. But translating that vibrant spirit into a comprehensive, consistent brand guidelines document can often feel like a tedious task, pulling you away from the creative joy.

Introducing Pura – the ultimate Brand Guidelines Template! This meticulously designed template is the perfect blend of playfulness and professionalism, crafted to help you create stunning, functional brand guides with ease. It’s especially ideal for food brands and any other lively, energetic businesses that deserve a guide that truly reflects their unique spirit.

What is a Brand Guidelines Template and Why Pura Excels

A brand guidelines document is a comprehensive PDF or web-based guide outlining the rules and standards for using brand elements in future design work. Companies create these documents to ensure that when they hire designers, they have a clear and consistent reference for using their brand assets, such as logos, colors, fonts, and graphic elements. This helps maintain brand integrity and uniformity across all platforms and materials.

A brand guidelines template is a pre-designed document with the layout, text, and structure already set up. This allows you to customize the content to match your brand’s identity, saving time and ensuring a professional presentation. Using a template like Pura, you can quickly develop a high-quality brand guide that effectively communicates your brand’s visual and messaging standards, all while maintaining a playful brand template aesthetic.

Pura Product Highlights: More Than Just a Template!

Pura isn’t just a colorful brand identity template; it’s a complete toolkit designed to elevate your workflow and impress your clients:

• 52 Professionally Designed Pages: A comprehensive framework to cover every aspect of your brand.
• 8 Different Sections: Thoughtfully organized for logical flow and easy navigation.
• Real Text, No Lorem Ipsum: Use authentic, placeholder content to give a realistic preview of the final document, making customization incredibly intuitive.
• 10 High-Quality Mockups Included: Enhance your presentations with ready-to-use mockups. These include:
  • Apron mockup
  • 3 Coffee paper cups mockups
  • Cap mockup
  • 2 Menu mockups
  • Window sign mockup
  • Instagram page mockup
  • Instagram posts mockup
  • Mockups are provided as Photoshop (.psd) and Illustrator (.ai) files for maximum flexibility.
• HD Pura Font Included: One of our premium fonts, adding an exclusive touch to your designs.
• One-Page Brand Guidelines Template: A summarized version for quick reference, perfect for busy clients.
• Video Tutorial: Step-by-step guidance on how to use and edit the templates, ensuring a smooth experience.
• Built on a 12-Column Grid: Ensures a consistent, professional layout and organized look.
• Consistent Margins and Layout: Guarantees a polished and cohesive presentation.
• Easy to Edit: Features global font styles and color swatches for effortless customization.
• Seamless Compatibility: Includes Ai (CC & CS6), INDD & IDML files, ensuring you can work in your preferred Adobe environment.
• Layered Files: Illustrator and InDesign files are meticulously layered for easy editing and organization.

Pura Document Outline: Comprehensive Coverage

The template is structured into comprehensive sections to ensure no detail is missed in your comprehensive brand guide:

• Cover page
• Introduction
• Table of content
• Strategy
• Logo
• Color
• Typography
• Illustration
• Photography
• Tone of voice
• Application
• Contact

Why Should You Buy This Fun Brand Guide Template?

Pura is designed to be a game-changer for your design process:

• Save Time and Effort: Streamline your workflow with a ready-made template, allowing you to focus on creativity rather than starting from scratch.
• Focus on the Fun Stuff: Let us handle the tedious details so you can concentrate on the exciting aspects of brand design and bringing vibrant brands to life.
• Professional Presentation: Showcase your design studio or agency with a polished and professional brand guidelines document that reflects your expertise.
• High-Quality Mockups: Receive 10 high-quality mockups that can be repurposed for various projects, enhancing your presentations and showing real-world applications of your colorful brand identity.
• Comprehensive and Concise: Offer your clients both an in-depth brand guidelines document and a summarized one-page version for quick reference.
• Creative Inspiration: Gain ideas and inspiration for content on each page, helping you craft a compelling brand narrative. No lorem ipsum is used, ensuring practical guidance.
• Effortless Customization: Quickly create brand guidelines by simply changing colors and fonts, adding your content, and you’re done.

Frequently Asked Questions (FAQs)

• Can I use your mockups to present my work online? 100%! We would love to see you using our mockups online. You don’t even have to attribute us. Just put your design on the mockup and you can share it everywhere—we would even give you a like on your post!
• Does the template include the fonts? Yes, you will get two fonts inside this product: one is HD Pura, which is our premium font, and the other is Rubik, a free Google font. Just install these two fonts before opening the templates to avoid any issues.
• Is this template easy to edit? Yes, we used global fonts and color swatches to make it effortless to edit this template. For the InDesign template, we used masters, global grids, and layers to organize this. For the Illustrator template, we organized the pages and essential elements using layers so you can activate and edit each layer separately. Check the video tutorials included inside for detailed guidance.
• Does the template include the images? No, the images used in this template are for presentation purposes only. Wherever there is an image, you’ll find a gray box indicating where an image should be placed.

We hope you enjoy using the Pura Brand Guidelines Template. Don’t forget to leave a review—we’d love to hear your feedback and help us improve this and future products! Happy designing!