Pavon is a fictional brand in Edinburgh, UK that makes unique watches for people who want to feel special and stand out from the crowd. The company needed a full identity that can showcase their vision and communicate their believes.
PAVON is a Latin word that means PEACOCK. I chose this name because it refers to a very unique and elegant animal winch the peacock, I think the name plays very well for the brand. Besides the name, the logo mark itself is also derived from the peacock head or crown.