Pavon is a fictional brand in Edinburgh, UK that makes unique
watches for people who want to feel special and stand out from
The company needed a full identity that can showcase their
vision and communicate their believes.
We chose an elegant and modern direction for Pavon.
The black & white colors give the modern touch to the brand while the green color gives it the unique touch it needs to stand out.
PAVON is a Latin word that means PEACOCK. I chose this name because it refers to a very unique and elegant animal winch is the peacock, I think the name plays very well for the brand.
Besides the name, the logo mark itself is also derived from the peacock head or crown.