Sajjad is an Arabic carpet brand, that makes all sorts of east-designed carpets. I created a passion project to improve my skills and face new challenges. The challenge here was to create a brand that reflects Arabic history and ensures it works in Arabic and English.
‘Sajjad’ is the Arabic word for carpet. I had to create a logotype that shows the Arabic heritage. I also had to create a logo for the Arabic version of the word. The Arabic and English versions needed to feel like one brand.