People trust other people, not big brand names.So it’s important to be a person and make your brand close to your customer’s heartHow do you do that? By giving your brand a human personality that customers can relate to. So in this article, I will give you a simple step-by-step formula to discover your brand […]
It’s time to put your business out there and take the spotlight. You have discovered your brand purpose and other inner aspects. You made your brand identity and you’re ready to serve your customers. But how do you put yourself out there? How do you make your customers recognize you and know you exist? In […]
Simple and easy process to find and identify your target audience with places to look for the data.
Imagine that you are driving at night. The road is very dark and there are no buildings or what so ever. Just you in your car and the gloomy road. Without headlamps to show you the road. You are driving fast in the darkness. You don’t have any idea of what is coming, but you […]
A simple guide to help you uncover your brand purpose with a free pdf guide
A lot of people -including experts- might not understand what branding really is. Cambridge Dictionary defines branding as “the act of giving a company a particular design or symbol in order to advertise its products and services.” This was true not long ago, but now, branding has evolved to a much deeper meaning. It’s not […]
What’s the difference between a robotic brand and a human brand? It’s brand values. See, brands that really care about their customers stand for something. They connect with their customers on a deeper emotional level. They think beyond the initial transaction. They want to make a lasting impression on their customers and solve a real […]