People trust other people, not big brand names.
So it’s important to be a person and make your brand close to your customer’s heart
How do you do that? By giving your brand a human personality that customers can relate to.
So in this article, I will give you a simple step-by-step formula to discover your brand personality no matter what brand you have.
Whether you’re a big firm or a small online store, you have to connect with your ideal customers.
This human personality will make you appeal to those who you want to serve.
First, let’s see what brand personality means.
Table of Contents
Brand Personality definition
Brand personality is the personality of your brand. It’s kinda obvious, right? anyway, It’s the human characteristics that you associate with your brand and the way you want customers to perceive you.
There is hardly any difference between a human personality and a brand personality. They are the same except, your brand personality is for an organization instead of a person.
Now that we get that out of the way, let’s see how having a clear personality could help you.
Why is it important to have an authentic brand personality
See, if your brand personality isn’t real and your brand doesn’t act accordingly, it will be useless. People don’t trust unauthentic brands.
The personality you choose should reflect who you are and relate with your ideal customers.
It should be authentic to make meaningful and lasting impressions on those you want to help.
You may be asking, “But how would I know if I have the right brand personality?”
Don’t worry, here is the answer.
What makes a great brand personality?
Brand personalities that make the difference have several characteristics that make them stand.
If you want to stand out, make sure that your brand personality is:
Your business must reflect its personality with every aspect the business. In your marketing efforts, business culture, customer interactions and so far. They should all align with your brand personality.
Customers should remember the impression you gave them with your personality. This is especially important for new brands that are just starting out. You want to do your best to serve those first customers so they remember you and be advocates for your brand.
It won’t make sense to have a fun and quirky personality while you’re targeting business people who wear suits and want to look professional. It doesn’t align. Make sure your personality reflects who you are as a business and who you want to be.
Now you know everything you need about brand personality, it’s time to uncover yours. You should be excited because we are going to know who is your brand.
How to uncover your brand personality
I have created a simple pdf guide to help you uncover brand personality. You can download it from here.
Open the guide, grab a cup of a hot drink, and let’s get to work.
Step 1: Look to your brand heart
First, have a refreshing look at your brand heart.
Your brand heart is the deep foundation of your brand, this is your purpose, vision, and values.
Make sure to keep these in mind while working on any aspect of your brand. You want everything to align and be meaningful.
Step 2: Get clarity
What is the best way to get clarity about anything? it’s asking questions.
So, start answering the following questions with your partner, team, or on your own:
- What is unique about our offerings (product/services)?
- What are we experts in?
- How do we want to be perceived?
- If people have to describe us with one word, what would it be?
- Who do we want to be for? How do they behave? What do they value?
These questions will give an overview of the brand and image you want to have. It’s a great way to get some clarity and focus, which will help you in the following steps.
Step 3: Describe it
Look at the following personality traits list. Circle the ones that describe your brand.
After circling a bunch of them, reduce them to 5. It’s ideal to have between 3 and 5 personality traits to describe your brand.
More than that and your brand will be all over the place and you will lose focus.
So make sure to reduce them to 5.
Don’t pick adjectives that have similar meanings, stick to the ones that best describe your brand and think of how each one is different.
If you choose two that are similar, you have to describe why they are different from you and how each one will stand and be applied to your brand.
Step 4: Define it
Now with the adjectives, you have chosen, you can now choose the best personality archetypes that describe your brand.
Put each adjective you chose in the right personality archetype. This will give you a deeper understanding of your brand personality.
You can click here to discover what each brand archetype means.
Congrats!! Now you know who is your brand and how it would look and behave. What should you do with what you find out?
You must apply it to everything you do. Live that personality with your brand and make it real and alive.
From your brand identity to your inner business operations to your marketing.
Your brand should act, look, and feel the same way in every aspect.
If you need any help I would love to connect with you. You can reach me on my social accounts or send me an email to my inbox at firstname.lastname@example.org.
And if you already know who your brand is, and want to bring it to life. Contact me and let’s have a call to discuss your project, I would be happy to be a part of your journey.
Don’t forget to share this with a friend who would need it.
Wish you the best of luck.